Trademark Search is the process of determining whether or not a proposed trademark already belongs to an existing entity and has previously been used, registered, or pending for registration with the concerned authorities. The purpose of trademark search is to ensure that a proposed trademark is available for use and registration without causing any damage or infringement to the intellectual property rights of an existing user. Trademark search is a crucial prerequisite to Trademark registration, so, let’s have a brief look at some of the methods involved :
The first step in conducting a trademark search is to search through the official trademark database maintained by the Indian Trademark Registry. This database consists of information about all registered and pending trademark applications in India. The search can be conducted online through the Trademark Registry’s website, or by visiting the Trademark Registry office in person.
Apart from the registered trademarks, there may be unregistered trademarks that have been in use for a long time and have gained recognition and goodwill among consumers. These trademarks are protected under common laws instead of Trademark specific laws, and can be enforced by appropriate legal action. A Common Law search may involve reviewing sources such as business directories, trade publications, and websites to identify any similar brands that have been using the proposed mark in the market.
A Market survey is a type of trademark search that seeks to determine the level of consumer recognition and association between a proposed trademark and the goods or services for which it is intended to be used. The purpose of a Market survey is to evaluate the likelihood of confusion between the proposed trademark and existing trademarks in the marketplace, and to determine whether the proposed trademark is distinctive and capable of serving as a source identifier for the goods or services in question. Market surveys can be conducted in various ways, including through online surveys, focus groups, and telephone or in-person interviews. The survey typically involves presenting the proposed trademark to a representative sample of consumers and asking them to provide their feedback.
Internet searches are a type of trademark search that involves searching the internet for potential conflicts with a proposed trademark. The purpose of conducting an internet search is to identify any potential trademark infringement issues or conflicts with existing trademarks that may not have been discovered through other search methods. Internet searches may involve reviewing search engine results, social media platforms, online marketplaces, and other online sources of information to identify potentially conflicting trademarks.
There are several professional trademark search services available in India that can conduct a comprehensive search of existing trademarks and give the most accurate results to determine whether the proposed trademark is available for use. These services use a combination of all the methods we have discussed above such as database searches, common law searches, market surveys, internet searches, etc.